The 7 Keys To Your Creative Genius

The 7 Keys To Your Creative Genius



1. Think Like A Child. As adults we tend to think in a conditioned way aimed at showing how clever we are. Yet, as children, we were simply spontaneous and far more creative in our thinking. To re-capture your childhood curiosity, allow yourself to just wonder at things, to be completely present in the here and now, and to detach yourself from what you thought was real.

2. Make New Connections. To be innovative doesn't require a university degree; it simply requires making a connection between existing ideas. For instance, did you know that ice cream was invented in 2000 BC yet it took another 3900 years for someone to come up with the idea of a cone? It's when you take two seemingly unrelated items and use the spark of creativity that genius happens.

3. Be A Little Illogical. It is a peculiarly Western trait to want to tie things up in neat bundles. We prefer solutions to problems, and answers to questions. To be creative, you need to be comfortable with things that don't fit. The Eastern tradition is more in tune with incongruence. As in this Zen koan, or problem: what is the sound of one hand clapping?

4. Laugh More. Tom Peters says that the creativity of a workplace can be measured by a laughometer, ie how much it laughs. Humour is one of the greatest creative devices. It jolts us out of our normal patterns and puts ideas together that shouldn't go together. It has been found that after listening to comedy tapes, students' ability to solve problems rises by 60%.

5. Think Outside Your Limits. Many of the products we take for granted today are the result of people thinking outside their limits. John Lynn recalls attending a computer conference in the 1980's at a hotel when someone joked that the next thing they'd be thinking of would be computerised doors. When he went back to the same hotel 20 years later, all the doors used computer-programmed key cards.

6. Adopt and Adapt. To be creative doesn't require blue-sky thinking. You can still be creative by adapting what works elsewhere. An American airline that wanted quicker turnarounds on their flights adopted the techniques of Formula One pit crews. Another source of ideas is nature. Georges de Mestral adapted the way certain seeds stick to clothing and invented Velcro.

7. Remember Your Dreams. Dreaming and day-dreaming can create a rich seam of ideas, because that's when we relax and let the subconscious mind work by itself. The Roffey Park Management Institute calls this "washing-up creativity" because most flashes of inspiration come when we are walking the dog, sitting Archimedes-like in the bath, or doing the washing up.

Apply these 7 creative thinking techniques and make them part of your daily thinking and I guarantee that new solutions to your problems will open up to you with ease and speed.









Dot Cully
http://linkbrander.com/lb/410
http://linkbrander.com/lb/418

Paid URL Inclusion

Paid URL Inclusion


There are many ways to promote your website and one of the most efficient ways is to use search engines. Search engines are the first stop for most people trying to find information, services, and products online. Because of this, it is essential that your website appears quickly in search results.

The Internet contains numerous search engines, some of which offer what is known as "paid inclusion." This means that you pay the specific search engine an annual fee for your web page to be included in their index.

Of course, every search engine already has an automated program commonly called a "spider" that indexes all the web pages it locates online, and it does this for free. So whether you pay or not, your web page will eventually be indexed by all Internet search engines, as long as the spider can follow a link to your page. The major issue is, then, how quickly your page is indexed.

A search engine that offers a paid URL inclusion uses an extra spider that is programmed to index the particular pages that have been paid for. The difference between the spider that indexes pages for free and the spider that indexes only pages for a fee is speed. If you have paid for inclusion, the additional search engine spider will index your page immediately.

The debate over paid URL inclusion centers around the annual fee. Since the regular spider of these search engines would eventually get around to indexing your web page anyway, why is a renewal fee necessary? The fee is necessary to keep your pages in the search engine's index. If you go the route of paid inclusion, you should be aware that at the end of the pay period, on some search engines, your page will be removed from their index for a certain amount of time.

It's easy to get confused about whether you would benefit from paid inclusion since the spider of any search engine will eventually index your page without the additional cost. There are both advantages and disadvantages to paid URL inclusion, and it is only by weighing your pros and cons that you will be able to decide whether to spring for the extra cash or not.

The advantages are obvious: rapid inclusion and rapid re-indexing. Paid inclusion means that your pages will be indexed quickly and added to search results in a very short time after you have paid the fee. The time difference between when the regular spider will index your pages and when the paid spider will is a matter of months. The spider for paid inclusion usually indexes your pages in a day or two. Be aware that if you have no incoming links to your pages, the regular spider will never locate them at all.

Additionally, paid inclusion spiders will go back to your pages often, sometimes even daily. The advantage of this is that you can update your pages constantly to improve the ranking in which they appear in search engines, and the paid URL inclusion spider will show that result in a matter of days.

First and foremost, the disadvantage is the cost. For a ten page website, the costs of paid URL inclusion range from $170 for Fast/Lycos to $600 for Altavista, and you have to pay each engine their annual fee. How relevant the cost factor is will depend on your company.

Another, and perhaps more important, disadvantage is the limited reach of paid URL inclusions. The largest search engines, Google, Yahoo, and AOL, do not offer paid URL inclusion. That means that the search engines you choose to pay an inclusion fee will amount to a small fraction of the traffic to your site on a daily basis.

Google usually updates its index every month, and there is no way you can speed up this process. You will have to wait for the Google spider to index your new pages no matter how many other search engines you have paid to update their index daily. Be aware that it is only after Google updates their index that your pages will show up in Google, Yahoo, or AOL results.

One way to figure out whether paid URL inclusion is a good deal for your company is to consider some common factors. First, find out if search engines have already indexed your pages. To do this, you may have to enter a number of different keywords, but the quickest way to find out is to enter your URL address in quotes. If your pages appear when you enter the URL address but do not appear when you enter keywords, using paid inclusion will not be beneficial. This is because your pages have already been indexed and ranked by the regular spider. If this is the case, your money would be better spent by updating your pages to improve your ranking in search results. Once you accomplish this, you can then consider using paid inclusion if you want to speed up the time it will take for the regular spider to revisit your pages.

The most important factor in deciding whether to use paid URL inclusion is to decide if it's a good investment. To figure this out, you have to look at the overall picture: what kind of product or service are you selling and how much traffic are you dependent on to see a profit?

If your company sells an inexpensive product that requires a large volume of traffic to your site, paid inclusion may not be the best investment for you; the biggest search engines do not offer it, and they are the engines that will bring you the majority of hits. On the other hand, if you have a business that offers an expensive service or product and requires a certain quality of traffic to your site, a paid URL inclusion is most likely an excellent investment.

Another factor is whether or not your pages are updated frequently. If the content changes on a daily or weekly basis, paid inclusion will insure that your new pages are indexed often and quickly. The new content is indexed by the paid spider and then appears when new relevant keywords are entered in the search engines. Using paid inclusion in this case will guarantee that your pages are being indexed in a timely manner.

You should also base your decision on whether or not your pages are dynamically generated. These types of pages are often difficult for regular spiders to locate and index. Paying to include the most important pages of a dynamically generated website will insure that the paid spider will index them.

Sometimes a regular spider will drop pages from its search engine, although these pages usually reappear in a few months. There are a number of reasons why this can happen, but by using paid URL inclusion, you will avoid the possibility. Paid URL inclusion guarantees that your pages are indexed, and if they are inadvertently dropped, the search engine will be on the lookout to locate them immediately.

As you can see, there are numerous factors to consider when it comes to paid URL inclusion. It can be a valuable investment depending on your situation. Evaluate your business needs and your website to determine if paid URL inclusion is a wise investment for your business goals.




Dot Cully
http://amazingimsuccess.com/blog
http://amazingimsuccess.com/iphone

Being First, Being Original, Being Innovative

Being First, Being Original, Being Innovative



To determine that someone (or something) has been the first, we need to apply a temporal test. It should answer at least three questions: what exactly was done, when exactly was it done and was this ever done before.

To determine whether someone (or something) is original - a test of substance has to be applied. It should answer at least the following questions: what exactly was done, when exactly was it done and was this ever done before.

To determine if someone (or something) is innovative - a practical test has to be applied. It should answer at least the following questions: what exactly was done, in which way was it done and was exactly this ever done before in exactly the same way.

Reviewing the tests above leads us to two conclusions:

1.. Being first and being original are more closely linked than being first and being innovative or than being original and being innovative. The tests applied to determine "firstness" and originality are the same.
2.. Though the tests are the same, the emphasis is not. To determine whether someone or something is a first, we primarily ask "when" - while to determine originality we primarily ask "what". Innovation helps in the conservation of resources and, therefore, in the delicate act of human survival. Being first demonstrates feasibility ("it is possible"). By being original, what is needed or can be done is expounded upon. And by being innovative, the practical aspect is revealed: how should it be done.

Society rewards these pathfinders with status and lavishes other tangible and intangible benefits upon them - mainly upon the Originators and the Innovators. The Firsts are often ignored because they do not directly open a new path - they merely demonstrate that such a path is there. The Originators and the Innovators are the ones who discover, expose, invent, put together, or verbalize something in a way which enables others to repeat the feat (really to reconstruct the process) with a lesser investment of effort and resources.



It is possible to be First and not be Original. This is because Being First is context dependent. For instance: had I traveled to a tribe in the Amazon forests and quoted a speech of Kennedy to them - I would hardly have been original but I would definitely have been the first to have done so in that context (of that particular tribe at that particular time). Popularizers of modern science and religious missionaries are all first at doing their thing - but they are not original. It is their audience which determines their First-ness - and history which proves their (lack of) originality.

Many of us reinvent the wheel. It is humanly impossible to be aware of all that was written and done by others before us. Unaware of the fact that we are not the first, neither original or innovative - we file patent applications, make "discoveries" in science, exploit (not so) "new" themes in the arts.

Society may judge us differently than we perceive ourselves to be - less original and innovative. Hence, perhaps, is the syndrome of the "misunderstood genius". Admittedly, things are easier for those of us who use words as their raw material: there are so many permutations, that the likelihood of not being first or innovative with words is minuscule. Hence the copyright laws.

Yet, since originality is measured by the substance of the created (idea) content, the chances of being original as well as first are slim. At most, we end up restating or re-phrasing old ideas. The situation is worse (and the tests more rigorous) when it comes to non-verbal fields of human endeavor, as any applicant for a patent can attest.

But then surely this is too severe! Don't we all stand on the shoulders of giants? Can one be original, first, even innovative without assimilating the experience of past generations? Can innovation occur in vacuum, discontinuously and disruptively? Isn't intellectual continuity a prerequisite?

True, a scientist innovates, explores, and discovers on the basis of (a limited and somewhat random) selection of previous explorations and research. He even uses equipment - to measure and perform other functions - that was invented by his predecessors. But progress and advance are conceivable without access to the treasure troves of the past. True again, the very concept of progress entails comparison with the past. But language, in this case, defies reality. Some innovation comes "out of the blue" with no "predecessors".

Scientific revolutions are not smooth evolutionary processes (even biological evolution is no longer considered a smooth affair). They are phase transitions, paradigmatic changes, jumps, fits and starts rather than orderly unfolding syllogisms (Kuhn: "The Structure of Scientific Revolutions").

There is very little continuity in quantum mechanics (or even in the Relativity Theories). There is even less in modern genetics and immunology. The notion of laboriously using building blocks to construct an ebony tower of science is not supported by the history of human knowledge. And what about the first human being who had a thought or invented a device - on what did he base himself and whose work did he continue?

Innovation is the father of new context. Original thoughts shape the human community and the firsts among us dictate the rules of the game. There is very little continuity in the discontinuous processes called invention and revolution. But our reactions to new things and adaptation to the new world in their wake essentially remain the same. It is there that continuity is to be found.







Dot Cully
http://tinyurl.com/2u8of3o
http://amazingimsuccess.com/blog

Adult ADHD: Are You An Idea Machine?

Adult ADHD: Are You An Idea Machine?



Problem is, the ideas are often unrelated to what you already decided to work on, and so each new idea becomes a distraction that takes you further away from your larger goals. What can a person with Adult ADHD and too many good ideas do?

I have Adult ADHD myself, and I have 10 great ideas a day, minimum, that are "million-dollar ideas." How do I actually implement one of them and get something done? I don't want to just stop having great ideas. I love thinking about new ideas. It's one of the things I'm best at doing.

I say, "Okay, when I have a great idea, it's my job to figure out how I can take what's really great about that idea, and apply it to what I'm working on--that is, working on ALREADY." This is something every person with Adult ADHD needs to train themselves to do.

Here's how it works:



Let's say I'm working on a website about Attention-Deficit Disorder. What happens if I have a great idea about a restaurant they should open up in my local town? I know it would be a great idea. Why don't I just go out and open a restaurant?

Well, I don't really want to open a restaurant. I've worked in a lot of restaurants, and I know that I don't want to deal with the restaurant business. For one thing, it's boring, and boredom kills people with Adult ADHD. But still, it's a great idea.

So what I say to myself is, "What's so great about this idea, and how can I apply the essence of what's so great about this idea to my Adult ADHD website?

Do you see how that works?

As people with Adult ADHD, we tend to think in an all-or-nothing, black-or-white kind of way: "Do I follow the entire idea and go open a restaurant or not?"

But what you really want to say, to make your Adult ADHD work for you, instead of against you is: "How can I apply this great new idea to the project I'm working on already?"

You train yourself to do this over time. You can even do it in conversations when you're brainstorming with friends or business partners or whatever.

When random ideas come up, just say, "Hey, that's a really good idea. How do we apply that to what we're working on? What makes that idea so good? Why am I so excited about that idea?"

In the case of the restaurant idea, the original idea was, "It would be great to have a Mexican Restaurant here because there isn't one in town and everyone wants one."

So, when I applied that concept to my current business, it became "What does everyone with Adult ADHD want that isn't being given to them?" If I can come up with that, then I'm all set.

The point is, if you can use your Adult ADHD to figure out how to flip your ideas up and switch them around to be focused on your bigger goals, then you're way ahead of people without Adult ADHD--because you have about 5 great new innovative ideas a day!

Just imagine how much progress you will make if you apply them to your main project every day, instead of getting distracted...you'll be a powerhouse!

To find out more about how to turn your Adult ADHD distractions into advantages, like how to use multi-sensory stimulation to focus in on your projects, just see below.







Dot Cully
http://amazingimsuccess.com/blog
http://tinyurl.com/2697dkh

Achieving Success And Progress Through Creative Thinking

Achieving Success And Progress Through Creative Thinking



Any person's every day of life consists of many repeated activities, such as driving car, dressing, eating. People do most of these activities automatically, without much thinking. Automatic operations help brains to avoid unnecessary efforts, but many people also use this natural capability of brain in a wrong way.

They create "cliché" for many activities in their life, use same expressions, eat same food, and go to same supermarkets. People live with same world outlook whole their life. It is clear that in most cases laziness makes them live with "cliché" because it is much easier for people to make habitual things, say habitual phrases and do the same job everyday, then straining the brain, creating something new, and making progress in their life.

However, there are still many activities, which demand creativity, ability to orientate us in new, unusual situations. Life brings us surprises every day, and sometimes it is impossible to be prepared for all circumstances. Economical and political situation of any country in the world transforms every month or year and leads to changes in many life aspects. Today people need to be creative to get ahead, because it is impossible to find favorable work or life conditions, without any changes and unexpected circumstances.

There are not too many people, which think and act creatively. Most of those people are successful businessmen, artists or politicians, because they can effectively use the natural capability of brain to think creatively. Creative and imaginative people do not achieve success for themselves only; they also contribute to progress of the society. That is why it is important to train yourself to be creative and get rid of many "cliché" opinions in your mind.

First step to think creatively is to comprehend which activities are indeed in need of "cliché" (such every day simple operations as driving car) and which activities demand creativity (such as work, business, education, upbringing of children).

Second, do your daily activities such as work or family creatively, enrich your knowledge about your business, and find new ways to improve it, do not be afraid to give work to your brain, because in daily life most people use only 4-5% of their brain ability to think.

Last, but not least is to be aware that if you are creative and imaginative person you would not be disarmed by unexpected or unusual life circumstances and changes because you can always find a way to adjust and get ahead in your life.









Dot Cully
http://amazingimsuccess.com/hawaii

Evaulating WebSite Performance

Evaulating WebSite Performance


Setting up a website is the very first step of an Internet marketing campaign, and the success or failure of your site depends greatly on how specifically you have defined your website goals. If you don't know what you want your site to accomplish, it will most likely fail to accomplish anything. Without goals to guide you in developing and monitoring your website, all your site will be is an online announcement that you are in business.

If you expect your site to stimulate some form of action, whether it is visitors filling out a form so a representative can contact them, or purchasing a product, there are steps you can take to insure that your website is functioning at peak efficiency. One of the first indicators of how well your site is working for you is finding out the number of visitors in a given period of time. A good baseline measurement is a month in which you haven't been doing any unusual offline promotional activities.



However, just because hoards of people have passed through your gates does not mean your site is successful. Usually, you want those visitors to actually do something there. It is equally important to monitor the number of visitors to your site who made a purchase. This figure is called the site conversion rate, and it is an essential element of the efficacy of your website.

To find the site conversion rate, take the number of visitors per month and figure out the percentage of them that actually performed the action your site is set up for. For example, if you had 2,000 hits to your site, but only 25 of them purchased your product, your site conversion rate equals 1.25%. To get this figure, take your number of visitors and divide that figure by the number of visitors who made a purchase. Then divide that result by 100 (25 ?00 X 100).

If your website is set-up to get visitors to fill out a form, make sure to then figure out what the difference is between your site conversion rate and your sales conversion rate. This is because not everyone who fills out your form will actually become your customer. However, whether your site is set-up to sell a service or product, or to get the visitor to fill out a form, the site conversion rate will measure the success or failure of your website whenever you make changes to the site.

You may find that you need to implement some additional marketing strategies if you find that traffic to your site is extremely low. There are several effective methods to improve the flow of traffic to your website, particularly launching a search engine optimization campaign. This campaign is targeted at increasing your position in search engine results so that consumers can find your pages faster and easier. You can either research the steps you need to take to improve your search engine rankings, or employ a search engine optimization company to do the work for you. In either case, after your have improved your search engine positions, make sure you keep on top of them by regular monitoring and adjusting of your efforts to maintain high positions.

Another factor to examine is how easy it is for a visitor to your website to accomplish the action the site is set-up for. For example, if your goal is for the visitor to fill out a form, is this form easily accessible, or does the visitor have to go through four levels to get to it? If it's too difficult to get to, the customer may just throw in the towel and move on to another site. Make sure your buttons are highly visible, and the path to your form or ordering page quickly accessible.

Finally, have a professional evaluate the copy on your website. The goal is, of course, to get your visitor to make a purchase or fill out your form. Website copy must be specifically geared to your online campaign and not just a cut and paste job from your company brochure. The right copy can make the difference between profit and loss in your online campaign.





Dot Cully
http://amazingimsuccess.com/iphone
http://amazingimsuccess.com/hawaii

Awaken your senses through self hypnosis

Awaken your senses through self hypnosis


The modern world has brought people a lot of preoccupation. It made living faster yet complicated, it made interactions wider yet shorter, and it made communication easier yet brief. Despite the so many preoccupations brought by media created by people, there are also those who would want to get back to their original self and connect with it in the most basic possible means. One of these is self hypnosis. Defined as a "process involving a hypnotist and a subject who agrees to be hypnotized," self hypnosis is characterized by intense concentration, extreme relaxation, and high suggestibility to both parties.

Experts say that the self hypnosis is versatile. In fact, its versatility can be quite unparalleled. Today, self hypnosis can take place in various social settings and continue to change social settings dramatically. Unlike before where settings of self hypnosis are quite limited, today the sessions between the hypnotist and the subject can take place in common places such as clinics, showrooms, classrooms, and even to open spaces and establishments.

Other experts use self hypnosis in order to recover suppressed memories of people who have had bad experiences to help them overcome the problems that they are dealing with right now while other psychologists and hypnotherapists use hypnosis to discover hidden truths from a person's ordinary consciousness. This is done by tapping into the unconscious state or mind where information are believed to dwell.

GETTING INTO SELF HYPNOSIS

Many perceive that self hypnosis as a trance-like altered state of a person's consciousness while others believe that it is a way of accessing a person's unconscious mind that is filled to suppressed memories, repressed multiple personalities, various magical insights, and unforgettable memories of the past life. But, in the world of psychology, self hypnosis is considered as altered state and gateway to knowledge about one's self and the universe he or she is living in.

Today, self hypnosis is not only used for treating various behavioral problems but also for self-enhancement and improvement. If you are planning to get into hypnosis or self-hypnosis, there are so many things you need to consider. Experts say that self hypnosis is one of the excellent ways of taking control over one's life. In fact, it can be used as means of disciplining yourself if you want to achieve a specific goal. For some people, self-hypnosis is advisable if you want to achieve something and utmost dedication and discipline is needed. Hypnosis introduction can benefit those who would want to lose or gain weight; those who want to boost their self-confidence; and those who would want to overcome their fears or phobias because it can help them contemplate a lot on the things that they need to do.

If you are planning to get a course on self hypnosis, you can expect that it can teach you to reach your subconscious mind through bypassing your conscious mind as well as how to communicate with your subconscious mind, methods of creating your own hypnosis scripts and visualizations, how to design and use affirmations, the effects and use of symbols on the subconscious mind, how to understand which methods will be most effective for you personally, deepening your trance state and using visualizations, adapting to scripts to suit various problems, how to change your personal history and plan a more effective future and how to understand your dreams as well.







Dot Cully
http://amazingimsuccess.com/fitness
http://www.maryannshealthyliving.com

Being First, Being Original, Being Innovative

Being First, Being Original, Being Innovative



To determine that someone (or something) has been the first, we need to apply a temporal test. It should answer at least three questions: what exactly was done, when exactly was it done and was this ever done before.

To determine whether someone (or something) is original - a test of substance has to be applied. It should answer at least the following questions: what exactly was done, when exactly was it done and was this ever done before.

To determine if someone (or something) is innovative - a practical test has to be applied. It should answer at least the following questions: what exactly was done, in which way was it done and was exactly this ever done before in exactly the same way.

Reviewing the tests above leads us to two conclusions:

1.. Being first and being original are more closely linked than being first and being innovative or than being original and being innovative. The tests applied to determine "firstness" and originality are the same.
2.. Though the tests are the same, the emphasis is not. To determine whether someone or something is a first, we primarily ask "when" - while to determine originality we primarily ask "what". Innovation helps in the conservation of resources and, therefore, in the delicate act of human survival. Being first demonstrates feasibility ("it is possible"). By being original, what is needed or can be done is expounded upon. And by being innovative, the practical aspect is revealed: how should it be done.

Society rewards these pathfinders with status and lavishes other tangible and intangible benefits upon them - mainly upon the Originators and the Innovators. The Firsts are often ignored because they do not directly open a new path - they merely demonstrate that such a path is there. The Originators and the Innovators are the ones who discover, expose, invent, put together, or verbalize something in a way which enables others to repeat the feat (really to reconstruct the process) with a lesser investment of effort and resources.



It is possible to be First and not be Original. This is because Being First is context dependent. For instance: had I traveled to a tribe in the Amazon forests and quoted a speech of Kennedy to them - I would hardly have been original but I would definitely have been the first to have done so in that context (of that particular tribe at that particular time). Popularizers of modern science and religious missionaries are all first at doing their thing - but they are not original. It is their audience which determines their First-ness - and history which proves their (lack of) originality.

Many of us reinvent the wheel. It is humanly impossible to be aware of all that was written and done by others before us. Unaware of the fact that we are not the first, neither original or innovative - we file patent applications, make "discoveries" in science, exploit (not so) "new" themes in the arts.

Society may judge us differently than we perceive ourselves to be - less original and innovative. Hence, perhaps, is the syndrome of the "misunderstood genius". Admittedly, things are easier for those of us who use words as their raw material: there are so many permutations, that the likelihood of not being first or innovative with words is minuscule. Hence the copyright laws.

Yet, since originality is measured by the substance of the created (idea) content, the chances of being original as well as first are slim. At most, we end up restating or re-phrasing old ideas. The situation is worse (and the tests more rigorous) when it comes to non-verbal fields of human endeavor, as any applicant for a patent can attest.

But then surely this is too severe! Don't we all stand on the shoulders of giants? Can one be original, first, even innovative without assimilating the experience of past generations? Can innovation occur in vacuum, discontinuously and disruptively? Isn't intellectual continuity a prerequisite?

True, a scientist innovates, explores, and discovers on the basis of (a limited and somewhat random) selection of previous explorations and research. He even uses equipment - to measure and perform other functions - that was invented by his predecessors. But progress and advance are conceivable without access to the treasure troves of the past. True again, the very concept of progress entails comparison with the past. But language, in this case, defies reality. Some innovation comes "out of the blue" with no "predecessors".

Scientific revolutions are not smooth evolutionary processes (even biological evolution is no longer considered a smooth affair). They are phase transitions, paradigmatic changes, jumps, fits and starts rather than orderly unfolding syllogisms (Kuhn: "The Structure of Scientific Revolutions").

There is very little continuity in quantum mechanics (or even in the Relativity Theories). There is even less in modern genetics and immunology. The notion of laboriously using building blocks to construct an ebony tower of science is not supported by the history of human knowledge. And what about the first human being who had a thought or invented a device - on what did he base himself and whose work did he continue?

Innovation is the father of new context. Original thoughts shape the human community and the firsts among us dictate the rules of the game. There is very little continuity in the discontinuous processes called invention and revolution. But our reactions to new things and adaptation to the new world in their wake essentially remain the same. It is there that continuity is to be found.